Culture and Competitive Advantage

A strong company culture, rooted in core values and employee well-being, is essential for long-term success. The direction of return on invested capital (ROIC) is a more telling indicator of a company's competitive advantage than its absolute level, with rising ROIC correlating directly to stock performance. Investing in companies that show growth in ROIC over time can yield better returns than those with stagnant high ROIC.