Growth Through Efficiency
The discussion highlights the transformative journey of a mature business, showcasing how strategic partnerships and a focus on efficiency can drive significant growth. By implementing a zero-based budgeting approach, the team identified substantial cost savings, leading to nearly 50% growth in EBITDA. The emphasis on local expertise in key markets paved the way for the brand's expansion, particularly in countries like France, where the potential was previously untapped.In this clip
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