Plant-Based Market Trends
Recent trends show a significant decline in plant-based meat consumption after a period of rapid growth, particularly following the pandemic's initial surge. While plant-based beverages have experienced a longer history and stronger performance, the meat category has faced 33 consecutive months of volume declines, raising questions about future market dynamics. The initial optimism surrounding household penetration and trial has not translated into sustained growth, highlighting the challenges facing major players in the industry.In this clip
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Catalyst with Shayle Kann
Reviving the stagnant plant based meat market
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