Market Trends Analysis
The plant-based protein market has faced significant declines, with a 15% drop in 2023 compared to previous years. Despite initial gains during the pandemic, consumer interest appears to be waning, particularly in regions outside the coasts. Insights reveal that only about 10% of consumers express a willingness to choose plant-based options over traditional meat in restaurants, highlighting ongoing challenges for brands like Beyond Meat and Impossible.In this clip
From this podcast
Catalyst with Shayle Kann
Reviving the stagnant plant based meat market
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