Plant-Based Market Dynamics
The frozen plant-based category is gaining traction, with Impossible Foods capturing market share by appealing to consumers seeking beef-like experiences. However, the hesitance to embrace plant-based meats stems from a lack of diverse product offerings and technological limitations. While beverages offer versatile consumption opportunities, plant-based meats remain limited to center-of-plate options, constraining their growth potential.In this clip
From this podcast
Catalyst with Shayle Kann
Reviving the stagnant plant based meat market
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