Market Challenges Ahead
John discusses the need for innovation in the plant-based market to increase consumption frequency and integrate these products into everyday meals. He highlights the importance of first impressions, noting that a negative experience can deter consumers from trying newer versions. Shayle then probes into the pricing dynamics, questioning the current premium of plant-based meats compared to traditional options and what the market might tolerate in the future.In this clip
From this podcast
Catalyst with Shayle Kann
Reviving the stagnant plant based meat market
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