The conversation dives into the complexities of delivering competitive green technologies, emphasizing the significant impact of distribution costs on pricing. Melissa highlights the challenges faced by emerging technologies like hydrogen and ammonia, while Shayle reflects on the historical pitfalls of thin film solar companies, illustrating the necessity of understanding market dynamics and future pricing trends. The discussion also touches on the need for new battery chemistries to not just match, but undercut tomorrow's lithium-ion prices to gain traction in the market.
