Plant-Based Meat Decline
The plant-based meat category has experienced a significant downturn, with 33 consecutive months of volume declines following a peak during the pandemic. Initially, the industry saw impressive growth, but recent data shows a stark contrast, with sales down 15% in 2023 alone. The expectation that increased household penetration during Covid would sustain growth has not materialized, raising questions about the future of alternative proteins in both grocery and restaurant settings.In this clip
From this podcast
Catalyst with Shayle Kann
Reviving the stagnant market for plant-based meat | Catalyst with Shayle Kann
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