Frozen vs. Fresh
The frozen plant-based meat category is outperforming fresh options, likely due to reduced competition from traditional meats. Impossible is gaining market share, primarily at the expense of Morningstar, but this growth raises questions about overall market expansion. The unique heme ingredient in Impossible's products may also influence consumer acceptance, highlighting the challenges of transitioning from traditional to plant-based meats.In this clip
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Catalyst with Shayle Kann
Reviving the stagnant market for plant-based meat | Catalyst with Shayle Kann
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