Expanding Plant-Based Appeal
John discusses the technological limitations in producing structured plant-based products, emphasizing the need for innovation to increase consumption frequency. He highlights how plant-based beverages have successfully integrated into daily routines, contrasting this with the more limited opportunities for plant-based meats. The struggle for brands lies in creating positive initial experiences to build consumer loyalty, as negative interactions can deter repeat purchases.In this clip
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Catalyst with Shayle Kann
Reviving the stagnant market for plant-based meat | Catalyst with Shayle Kann
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