Price Parity Challenges
Plant-based meat currently faces a significant price premium over traditional meat, with costs ranging from 20% to over double. While consumers show a willingness to pay more for plant-based beverages, the absence of a comparable organic market in meat creates a unique challenge. A substantial portion of consumers, including those with higher incomes, are seeking price parity or discounts to make the switch, indicating a need for price adjustments to expand the market.In this clip
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Catalyst with Shayle Kann
Reviving the stagnant market for plant-based meat | Catalyst with Shayle Kann
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