Plant-Based Market Insights
The conversation highlights that nearly 60% of consumers purchasing plant-based meat are not replacing beef but seeking alternatives across various food categories. This insight suggests a need for innovation that aligns with consumer preferences rather than solely competing with animal meat. Additionally, the discussion touches on the recent decline in early-stage investments in the sector and raises questions about the future leaders in the plant-based market.In this clip
From this podcast
Catalyst with Shayle Kann
Reviving the stagnant market for plant-based meat | Catalyst with Shayle Kann
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