Cement Value Chain
The journey of low-carbon cement from production to placement reveals a complex web of stakeholders, including ready-mix producers, contractors, and developers. With thin margins and a focus on efficiency, introducing new green products can be challenging as they often require navigating a reluctant value chain. Partnerships, like the one with Microsoft, highlight the need for innovative approaches to drive demand for sustainable materials in the construction industry.In this clip
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Catalyst with Shayle Kann
The complex path to market for low-carbon cement
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