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Dexa/Catalyst with Shayle Kann

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Demand Signals Matter

Leah emphasizes the critical role of demand signals in the construction industry, particularly for concrete suppliers. When building owners express their willingness to invest in new products, it creates a ripple effect, enabling smoother operations from ready mix to contractors. The urgency of concrete's perishable nature drives the need for consistent demand, ensuring that investments in infrastructure, like silos, are justified and utilized efficiently.