Grass-Fed Beef Insights

Grass-fed beef currently represents only 2-3% of the meat consumed in the U.S., but its popularity is rapidly increasing, with growth rates of 75-100% year over year. Shipping logistics are crucial, as the meat can remain cold for 18 to 24 hours after delivery, presenting challenges if customers are not home to receive their orders. This conversation highlights the complexities of the grass-fed beef market and the importance of accessibility for consumers.