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Published Dec 20, 2024

Creating a Community - Brian Mister - Chief Endurance Officer with Greg McDonough - Episode # 088

Endurance runner and race director Brian Mister delves into the empowering mindset of endurance sports, sharing its transformative impact on life and community engagement, while offering a unique insider view of organizing the renowned Around the Crown 10K and its focus on inclusivity and local support.
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Episode Highlights

  • Inclusive Events

    Creating inclusive race experiences is a central goal for and his team at the Around the Crown 10K. They aim to reflect the diversity of Charlotte by implementing initiatives like the "pay what you can" program, which has significantly increased participation from lower-income neighborhoods 1. Brian emphasizes the importance of having a start line that mirrors the community's diversity, noting efforts to balance gender representation among participants 1. The race also features unique elements like a stroller corral, which precedes elite runners, highlighting their commitment to inclusivity 2.

    We want one of our goals to be a start line that looks more like our community.

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    These efforts demonstrate a dedication to creating a welcoming environment for all runners.

       

    Community Support

    The success of the Around the Crown 10K is deeply rooted in community support and collaboration. highlights how local businesses and individuals play a crucial role in the event's execution, from logistical support to sponsorships 3. A significant portion of their sponsors are Charlotte-based, with companies like Truist actively participating in initiatives like the "pay what you can" entry program 4. This collaboration not only enhances the race experience but also strengthens community ties.

    It's all just like the community coming together to make this stuff happen.

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    Such partnerships exemplify the mutual benefits of community engagement.

       

    Year-Round Engagement

    Beyond race day, focuses on maintaining year-round community engagement through various initiatives. The organization hosts events and cheer stations, encouraging continuous participation and fostering a sense of belonging among Charlotte residents 5. They also collaborate with local companies to ensure active involvement and alignment with community values 6.

    We are not a one day event... we are operating this company 365 days a year.

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    These efforts ensure that the community remains active and connected throughout the year.

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