CITED CLIPS

Messi's Strategic Move

Messi's transition to inter Miami marks a pivotal moment in sports, where he leverages his status as an elite content creator rather than just an athlete. By negotiating revenue shares with Apple and Adidas, he positions himself to monetize his influence, effectively transforming into a brand akin to the Jordan brand while enhancing the visibility of soccer in the U.S. This strategic approach highlights the evolving landscape of sports and marketing.