CITED CLIPS
Design Revolution
A groundbreaking design transformed the perception of birth control pills from medical necessity to everyday essentials. With a circular, compact-like packaging, the pill not only became more appealing but also marked a significant shift in the pharmaceutical industry, targeting healthy individuals rather than just the sick. As companies embraced bright colors and creative marketing, they made daily pill-taking a normalized part of life, integrating it into routines alongside personal care items.In this clip
From this podcast
99% Invisible
Repackaging the Pill
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