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Power of Prescription
The introduction of the birth control pill in the 1960s challenged traditional medical authority, as many doctors grappled with changing societal norms around sex and gender. Concerns about women's responsibility in managing their reproductive health led to anxiety among physicians, who were used to a more paternalistic approach. Pharmaceutical companies cleverly marketed pill packaging as a solution to these concerns, reinforcing the shift in power dynamics within the doctor-patient relationship.In this clip
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99% Invisible
Repackaging the Pill
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