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Legendary entrepreneurs possess a unique intuition that allows them to redefine categories and communicate their value effectively. For instance, when Sarah introduced shapewear, she framed it as a new solution rather than just an upgrade to underwear. This ability to convey how their product is different from what came before is crucial for success, as evidenced by the enduring dominance of Coke in the cola market despite competitors' claims of being better.In this clip
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