CITED CLIPS
Direct to Consumer Growth
Jake discusses the importance of a direct-to-consumer model for emerging brands, emphasizing how it allows for immediate reinvestment in inventory. He shares a clever growth hack used with Urban Outfitters that capitalized on customer demand, highlighting the significance of brand recognition in retail success. Ultimately, he notes that a brand's journey often starts with direct sales and evolves into broader distribution as awareness and capital grow.In this clip
From this podcast
The Kara Goldin Show
14 Jake Kassan: Co-Founder & President of MVMT Watches
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