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Emotion in Branding
Branding merges art and science, creating deeper emotional bonds with consumers. By intentionally defining the emotions a brand wants to convey, companies can foster strong relationships that transcend mere transactions. The personality of a brand should be diverse and engaging, much like a mosaic, to avoid monotony and enhance connection.In this clip
From this podcast
Design Better
Greg Hoffman: Nike CMO on the role of emotion in design
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