Understanding Design Goals
Jehad discusses the importance of keeping the ultimate goals in mind while navigating the complexities of design leadership. He emphasizes that the processes and tools used should serve the overarching objective of delivering exceptional user experiences, rather than becoming the focus themselves. Additionally, he critiques the common desire for a "seat at the table," urging design leaders to consider the significance of the table they seek to join and the impact of their work.In this clip
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Design Better
Jehad Affoneh: VMWare’s head of design on being a business leader, not a design leader
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