Retaining Exclusivity

Nick discusses the challenge of maintaining exclusivity while expanding globally and how adding more locations actually adds value for existing members.

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20VC
20VC: The Scaling Story of Soho House: Overcoming Dyslexia, Building a Global Brand, Scaling into The US, Retaining Exclusivity with Scale and The Journey to Going Public with Nick Jones, Founder & CEO @ Soho House
Related Questions
- What is the impact of exclusivity?