Redefining Retail Strategy
Facing intense price competition, the founder recognized that a race to the bottom was damaging product quality and customer trust. To combat this, he envisioned a new approach: creating a permanent display of furniture, allowing customers to experience the products firsthand. This pivotal decision marked a turning point for the business, steering it away from mail order pitfalls and towards a more engaging retail experience.In this clip
From this podcast
Founders
#104 Ingvar Kamprad (IKEA)
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