Launch Strategy Insights
A concentrated launch strategy can amplify visibility and engagement, as demonstrated by the approach of conducting numerous interviews and leveraging email outreach. Offering bonuses for book purchases, such as webinars and exclusive content, creates added value for readers. Sending finished copies to influencers ensures their experience aligns with the quality of the final product, maximizing the impact of their endorsements.In this clip
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Tim Ferriss Show
James Clear, Atomic Habits — Strategies for Mastering Habits, Questions for Growth, and Much More
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