Canadian Innovation Challenges
Tobi discusses Canada's tendency to export raw materials rather than develop its own brands, highlighting a historical pattern that continues today. He emphasizes the need for more Canadian success stories in commercialization, pointing out that while the country excels in innovation, it often lacks the confidence to build businesses around those ideas. The conversation reveals a disconnect between invention and entrepreneurship, suggesting that a stronger focus on branding could benefit Canada's economy.In this clip
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Tobi Lütke on Creating Shopify for Americans as a German in Canada | Conversations with Tyler
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