Adapting to Change
Phillip discusses the importance of pivoting marketing strategies in response to changing consumer needs, particularly during crises like COVID. By reframing pest control services as essential for safety during lockdowns, they achieved a remarkable return on investment. Meanwhile, another expert highlights a troubling rise in consumer acceptance of fraud as economic pressures lead some to seek out illegal services to fulfill their needs.In this clip
From this podcast
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#75: How To Pivot During the Pandemic with Phillip Stutts
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