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Published Feb 23, 2021

#95: Brit Morin, Founder of Brit + Co. Asks You to Be Messy, Get Creative, & Take the Leap

Heather Monahan delves into Brit Morin's inspiring journey of transitioning from Google to founding Brit + Co, exploring her advocacy for women entrepreneurs through the Self Made program. Together, they discuss the importance of resilience, embracing vulnerability, and making data-driven decisions in both publishing and starting successful businesses.
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  • Leaving Google

    Brit Morin's decision to leave Google was driven by a desire to explore her entrepreneurial ideas while she was still young and unencumbered by family obligations. She recognized the narrow window of opportunity at 25, with six months of savings and a wealth of ideas she wanted to test. Brit believed that even if her venture failed, she could return to the corporate world, but she didn't want to miss the chance to try.

    I'm glad I did that back then. That's not to say, though, that you can't start a company at any age.

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    Her journey reflects the importance of taking risks and embracing the unknown, a message she now shares with aspiring female entrepreneurs through her Selfmade program 1 2 3.

       

    Understanding Trends

    Brit Morin's success with Brit + Co was largely due to her ability to leverage data-driven insights and market trends. Her experience at Google taught her the value of making decisions based on data, such as testing different shades of blue for a button to optimize user engagement. This meticulous attention to detail helped her shape Brit + Co into a digital media powerhouse.

    The data doesn't really lie. And the best is when you compare those two things together.

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    By understanding what women wanted through data, Brit pivoted her company from an app-based model to a digital media platform, demonstrating the importance of adaptability in business 4 5 6.

       

    Embracing Vulnerability

    Embracing vulnerability and overcoming self-doubt are key themes in Brit Morin's entrepreneurial journey. She acknowledges the common fear among women of not being smart enough or experienced enough to start a business. Brit encourages aspiring entrepreneurs to view their ventures as experiments and to speak confidently about their ideas, even when they feel uncertain.

    If you can quiet the self doubt and think about it as a six month experiment of your life, where you're just going to try some stuff and put it out there, even when it's messy, to see what sticks, I bet you will be really shocked by the outcome of that.

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    Her own experience of managing a rapidly growing company taught her the value of asking for help and learning from others, reinforcing the idea that vulnerability can be a strength in leadership 7.

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