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Published Dec 3, 2019

#31: Brand Building with Rory Vaden

Heather Monahan and branding expert Rory Vaden explore the art of personal branding and reputation management, sharing practical strategies to overcome self-doubt and build a powerful, purpose-driven brand, inspired by Heather's TEDx Talk experience and Rory's reputation formula insights.
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  • Reputation

    Rory Vaden emphasizes the critical role of reputation in achieving business success. He argues that reputation, not revenue, is often the real issue for businesses, as it precedes revenue and determines reach 1. Rory introduces the reputation formula, which is the product of results and reach, highlighting that visibility into one's reputation is more accessible than ever in the digital age 2.

    Reputation always precedes revenue. If I don't know about you, I can't buy from you.

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    He stresses that having a strong reputation is essential for mission-driven individuals who aim to make a positive impact on the world.

       

    Investment

    Investing in one's personal brand is crucial for building a reputable image, according to Rory. He explains that great content alone doesn't guarantee success; instead, it's about being the top investor in your own content to maximize reach 3. Rory outlines a phased approach to brand building, starting with maximizing free traffic and then investing money to amplify reach once the brand infrastructure is in place 4.

    You should always be the number one investor in your own content.

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    He illustrates this with examples like Taylor Swift and The Rock, who invest heavily in promoting their work to maintain their influential status.

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