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Published Apr 27, 2021

#107: From Beauty Counter to Billionaire Founder, How Jerrod Blandino Went Against The Grain And Why YOU Should Too

Jerrod Blandino, co-founder of Too Faced Cosmetics, reveals his transformation from a makeup counter worker to leading a billion-dollar brand, emphasizing creativity, resilience, and gratitude. Discover how his unique blend of passions and authenticity not only revolutionized beauty norms but also empowered self-acceptance and fueled his innovative spirit.
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  • Authenticity

    Jerrod Blandino's journey in the beauty industry is a testament to the power of authenticity and self-expression. He entered the industry without preconceived notions, bringing a fresh perspective that challenged the rigid norms of the time. Jerrod's approach was to inject joy and creativity into makeup, viewing it as an adult version of a crayon box, where everyone could express themselves freely 1. He emphasizes the importance of staying true to oneself, even when faced with imposter syndrome and corporate pressures 2.

    Stay authentic, stay unique, stay rebellious. Not for just the sake of being rebellious, but you must be rebellious when it feels inauthentic.

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    His story encourages others to embrace their individuality and resist conforming to expectations.

       

    Self-Esteem

    Jerrod Blandino believes that cosmetics can be a powerful tool for boosting self-esteem and enhancing one's self-perception. His philosophy centers on making individuals feel like the most beautiful version of themselves, rather than changing who they are. Jerrod's goal is to instill self-esteem and love, allowing people to navigate the world with confidence and positivity 3.

    It's about instilling self-esteem and love into you so you can then move through the world in a more positive way.

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    By encouraging self-expression through makeup, he aims to empower individuals to face challenges and seize opportunities with assurance.

       

    Challenges

    Jerrod Blandino's success in the beauty industry was not without its challenges. He faced significant pushback on innovative ideas like the peach palette and the iconic "Better Than Sex" mascara, yet he remained steadfast in his vision 4. Jerrod's resilience in the face of skepticism highlights the importance of trusting one's instincts and staying true to one's vision.

    People are going to push against you, and you need to push back.

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    His story serves as a reminder that perseverance and faith in one's ideas are crucial for overcoming obstacles and achieving success 5.

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