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Published Jun 18, 2019

#7: Show People What They Want That They Don't Know They Want with Ryan Serhant

Real estate mogul Ryan Serhant delves into the transformative power of resilience, revealing how personal setbacks fueled his success and confidence. He offers valuable insights on navigating the real estate market, harnessing social media for branding, and anticipating client needs, all while mastering the art of personal growth.
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Episode Highlights

  • Social Media

    The pressure of social media is a constant challenge for both personal and professional lives. shares how social media has become an essential part of his business, despite the pressure it brings. He explains that maintaining a presence on platforms like Instagram is crucial for staying competitive, even though it requires significant effort and resources 1. This pressure is not limited to adults; children also face the relentless demands of social media, which can lead to bullying and a constant need to stay connected 2.

    It's all of what we had before, just amped up on steroids attached to your hand, which is a little bit freaky.

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    and Ryan discuss how these pressures are amplified in today's digital age, affecting both social interactions and business dynamics.

       

    Branding

    Building a personal brand through media requires strategic effort and consistency. Ryan emphasizes the importance of consistently putting his name out there to associate it with real estate success 3. He believes that success breeds more success, and by promoting his achievements, he can attract more opportunities. Heather highlights that while Ryan is known for real estate, his brand extends to sales, showcasing the value he brings to others 4.

    For me, the brand is about promoting success.

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    This approach underscores the need to provide value and not just push a specific product or service.

       

    Vlogging

    Vlogging serves as a powerful tool for personal and business growth, fostering confidence and visibility. Ryan discusses how his vlog on YouTube helps expand his business and reach new audiences 5. He shares that being on television and vlogging requires vulnerability, as it exposes him to public scrutiny and the risk of making mistakes 6.

    It's just putting yourself out there as much as you possibly can.

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    Heather appreciates Ryan's animated storytelling, which engages viewers and builds a connection, highlighting the importance of authenticity in media presence.

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