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Published Mar 23, 2021

#99: Learn How to CUT the BS and GLOW-UP Your Business with Betches!

This episode features the founders of Betches, Aleen Dreksler, Samantha Sage, and Jordana Abraham, as they share their entrepreneurial journey of building a media empire through authenticity, audience engagement, and innovative expansions, emphasizing the importance of trust and unconventional leadership.
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  • Leadership Style

    The Betches founders, , , and , embrace an unconventional leadership style by co-leading their company. This approach allows them to maintain a unique voice that resonates with their audience, fostering a sense of authenticity and trust. explains, "We've always thought of ourselves as super authentic before people have been using that as a buzzword. That was always just the way that we are" 1. Their marketing strategy, which challenges conventional norms, is a testament to their commitment to authenticity and has become a core part of their brand identity 2.

       

    Trust & Collaboration

    Trust and collaboration are the cornerstones of Betches' success, rooted in the founders' long-standing friendship. highlights the importance of this trust, stating, "We really know each other. We know each other's strengths" 3. This deep understanding has allowed them to work collaboratively and effectively, even as they sought external advice to refine their business strategies. notes the challenge of defining roles, emphasizing the need for organization and strategic planning to maximize efficiency 4.

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