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Published Mar 3, 2020

Jeff Lawson – How to Build a Platform - [Invest Like the Best, EP.158]

Jeff Lawson, CEO of Twilio, delves into the power of developer collaboration in driving innovation, unveils Twilio's unique culture of empathy and customer-centricity, and highlights the transformative role of APIs and platforms in fostering rapid business adaptability.
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Episode Highlights

  • Developer Engagement

    Jeff Lawson, CEO of Twilio, emphasizes the importance of engaging developers in the problem-solving process. He argues that businesses often fail to leverage the full potential of their developers by merely assigning tasks instead of involving them in strategic discussions. "Share problems, not tasks, with your developers," Jeff advises, highlighting the need for collaboration to unlock creativity and innovation 1. Agile methodologies, while popular, can sometimes reduce software development to a factory-like process, stifling creativity 2.

       

    Developer Input

    The concept of "Ask Your Developer" is central to Twilio's approach, encouraging businesses to involve developers in decision-making. Jeff shares how a simple billboard with this message sparked curiosity and underscored the value of developer input in business strategy 3. Hackathons exemplify the creative potential of developers, allowing them to solve complex problems in short timeframes, a practice Jeff believes should be integrated into daily business operations 4.