Everybody is irrational

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Episode Highlights
Rationality Redefined
challenges the conventional understanding of rationality, suggesting that what we perceive as rational behavior is often subjective. He shares personal experiences with failed projects to illustrate how assumptions about rationality can lead to unexpected outcomes. Godin emphasizes that everyone acts rationally according to their own beliefs and desires, which can differ significantly from others'.
Everyone, when they are making a decision, decides what to do based on what they know, what they believe, what they want, and the noise in their head.
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This realization, he argues, is crucial for developing empathy and understanding that people may not want what we assume they do 1 2.
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Cliff Notes Case
The attempt to revolutionize Cliff Notes serves as a case study in perceived rationality. recounts his idea to compile popular Cliff Notes into a single book, believing it would appeal to both bookstores and consumers. However, the project failed because it didn't align with the existing market dynamics and consumer perceptions.
People don't necessarily want what you think they want.
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Godin learned that high school students and their parents viewed Cliff Notes as a one-time necessity rather than a long-term investment, highlighting the gap between perceived and actual consumer needs 3 2.