a16z Podcast | The Living Museum

Interactive Evolution

Museums are evolving from static displays to dynamic, interactive experiences. Adam Martin emphasizes that digital tools are not new but essential in storytelling, offering diverse ways to engage visitors 1. Rachel Goslins highlights the unique ability of museums to inspire awe, a quality that digital experiences can enhance but not replace 1. She notes, "The thing that museums do better than anything else is inspire awe at being in the presence of something spectacular and sharing that with the people around you."

The thing that museums do better than anything else is inspire awe at being in the presence of something spectacular and sharing that with the people around you.

--- Rachel Goslins

Sarah Lumbard adds that accessibility is crucial, aiming to extend museum experiences to those unable to visit physically 1.

   

Future Integration

Looking ahead, museums are expected to seamlessly integrate digital and physical experiences. Adam Martin envisions a future where digital tools are naturally embedded in museum experiences, eliminating the need to distinguish between digital and traditional methods 2. Rachel Goslins acknowledges the protective nature of museums but stresses the importance of adapting to visitor expectations without compromising core values 2.

I think 20 years from now, we'll be having the same conversation with different technologies.

--- Rachel Goslins

Sarah Lumbard sees digital as a means to engage audiences, not a separate strategy, highlighting the evolving ways people interact and share information 2.