Published Sep 4, 2019

Deep Thoughts about Deepfakes | Make Me Smart #129 | Hany Farid

Kai Ryssdal and Hany Farid delve into the startling implications of deepfake technology on democracy, exploring its capacity for misinformation and societal disruption, while Blair Braverman reflects on trust, communication, and how consumer values are reshaping brands and the economy.
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Episode Highlights

  • Trust

    Blair Braverman, a professional dogsledder, shares her insights on trust and communication through her experiences with sled dogs. Initially, she believed constant verbal communication was key to connecting with her dogs, but discovered that silence fostered a deeper bond and more effective teamwork. "For me, it was really just about trust. Like, I don't need to be constantly communicating with my team. I trust them and they trust me, and we all do things better," she explains 1. This revelation highlights the importance of trust over constant communication in various relationships.

       

    Economics

    The podcast explores the evolving landscape of economics and branding, emphasizing how consumer behavior is reshaping corporate strategies. As consumers increasingly use their purchasing power to support brands that align with their values, companies are compelled to redefine their purpose beyond mere profit. "Consumers aren't using their dollars to buy, they're using them to vote," notes, indicating a shift towards value-driven economics 2. This change challenges businesses to authentically integrate values into their identities to remain competitive.