Published Feb 6, 2024

EP 201: Apple Vision Pro - The AI-powered product that (hardly) no one needs

Jordan Wilson delivers a sharp critique of the Apple Vision Pro, questioning its practicality and affordability for consumers, while simultaneously exploring Microsoft's AI-driven newsroom innovations and Apple's strategic pivot towards enhancing AI in their products.
Episode Highlights
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Episode Highlights

  • Drawbacks

    The Apple Vision Pro, despite its advanced AI features, faces significant practical drawbacks. points out that while the device incorporates AI for its eyesight system, user navigation, and neural engine, it falls short in user experience. Typing is cumbersome, voice dictation is subpar, and the overall UX is not yet refined 1. He also criticizes the device for being a pseudo solution looking for a problem, catering more to tech enthusiasts than the general public 2.

    This move seems like something that I never would have expected Apple to come out with a device that is just literally not for 99.5% of their customer base.

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    Affordability

    Affordability is a major concern with the Apple Vision Pro, priced at $3,500. Jordan argues that the average American cannot afford this device, making it inaccessible to the masses 3. He notes that the Vision Pro is more suited for the tech elite, rather than everyday consumers, and compares it to more affordable alternatives like the Meta Quest 3 2.

    This is a used car. This is a trip to Fiji. Not that the average middle class person cares.

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    Reception

    The market reception of the Apple Vision Pro has been mixed, with many questioning its practicality and necessity. Jordan highlights that while the device has sold nearly 300,000 units, it is seen more as a showcase piece for the tech elite rather than a solution for everyday problems 2. He emphasizes that the Vision Pro's isolating nature and high price tag make it less appealing to the general public 4.

    The new Apple Vision Pro. Is it a device that we all need or is it just an AI powered tool that no one needs?

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