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Published Nov 10, 2020

Jason Karp and Rohan Oza – The Power of Brand - [Invest Like the Best, EP.199]

Jason Karp and Rohan Oza unravel the intricate dynamics of brand building, highlighting how emotional connections, strategic celebrity partnerships, and a focus on health and wellness are reshaping consumer markets, especially among millennials and Gen Z. Dive into the nuances of successful investment strategies that leverage authenticity and transparency to achieve remarkable brand equity growth.
Episode Highlights
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Episode Highlights

  • Revenue Multiples

    In the realm of brand investment, understanding revenue multiples is crucial. explains that strategic acquisitions often hinge on the potential for future cash flow and distribution potential. He cites the example of Casamigos, which sold for an astonishing 25 times revenue, highlighting the importance of brand loyalty and cult following in achieving high multiples 1.

    Ultimately, brand equity is about pricing power and it's about repeat and it's about a warm association with it where you have a feeling that makes you feel better in some way about yourself and why you're consuming it.

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    This emotional connection, as seen with brands like Apple, can drive consumer preference and justify higher valuations 2.

       

    Venture Investing

    Venture investing in brands requires more than just capital; it demands a strategic vision. and Jason emphasize the role of partnerships with influencers and celebrities in enhancing brand visibility and pricing power 3. This approach, which they describe as adding "sizzle," can significantly boost a brand's market presence.

    By them pushing me out of what was not my destiny, it really helped me to define the future for myself and allow me to become the venture entrepreneur that I am today.

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    Rohan shares how a pivotal career setback propelled him into entrepreneurship, underscoring the importance of resilience and adaptability in venture investing 4.