Published Jun 17, 2022

20VC: The Scaling Story of Soho House: Overcoming Dyslexia, Building a Global Brand, Scaling into The US, Retaining Exclusivity with Scale and The Journey to Going Public with Nick Jones, Founder & CEO @ Soho House

Nick Jones, founder of Soho House, delves into the creation, global expansion, and strategic leadership behind his exclusive brand, highlighting his battle overcoming dyslexia, methods for maintaining exclusivity amidst growth, and insights on taking the company public.

Episode Highlights

Topics covered

Founding Soho House
01
Leadership and Management
02
Scaling and Brand Management
03

20VC: The Scaling Story of Soho House: Overcoming Dyslexia, Building a Global Brand, Scaling into The US, Retaining Exclusivity with Scale and The Journey to Going Public with Nick Jones, Founder & CEO @ Soho House

Topics covered

Popular Clips

Unexpected Path

Embracing Mistakes

Evolving Leadership Style

Changing Perceptions

Soho House Success

Nailing the Meaning

Soho House's Global Vision

Overcoming Insecurities

Retaining Exclusivity

Hiring Lessons Learned

Persistence Pays Off

Balancing Work and Fatherhood

Motivating a Public Team

Data and Tools

The Changing Consumer

Episode Highlights

Founding Soho House

Leadership and Management

Scaling and Brand Management

20VC: The Scaling Story of Soho House: Overcoming Dyslexia, Building a Global Brand, Scaling into The US, Retaining Exclusivity with Scale and The Journey to Going Public with Nick Jones, Founder & CEO @ Soho House

Topics covered

Popular Clips

Episode Highlights

Founding Soho HouseNick Jones, the Founder & CEO of Soho House, shares his journey from opening a single location in 1995 to building a global brand. He discusses overcoming personal and professional challenges, emphasizing persistence and adaptability as key to his success.

Founding Soho House

Leadership and ManagementNick Jones discusses the evolution of his leadership style, strategies for team motivation, and his approach to hiring at Soho House. He emphasizes the importance of passion, transparency, and internal promotion in building a successful global brand.

Leadership and Management

Scaling and Brand ManagementNick Jones shares insights on the challenges of scaling Soho House while maintaining its exclusivity and brand philosophy. He discusses the hurdles faced during expansion and how the club's unique lifestyle appeal has been preserved.

Scaling and Brand Management