Ep. 303 - Jeff Goins: Real Artists Don't Starve
Topics covered
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Episode Highlights
Blueprint Fundamentals
Building a successful creative career involves more than just talent; it requires a strategic approach to skill development and business acumen. emphasizes the importance of creating a "talent stack," which involves mastering multiple skills within your creative field and understanding the business side of your art 1. adds that believing in oneself is crucial, as "nobody's going to believe in you until you do" 1. Creating opportunities often means taking calculated risks and building environments that support your art, as seen in the examples of artists who founded their own companies to control their work 2.
Success Stories
Success stories of creatives like and illustrate the power of combining artistic vision with business savvy. Disney's creation of a movie company and Lucas's establishment of Lucasfilm highlight the importance of controlling one's art to maintain its integrity and value 3. notes that these artists weren't driven by wealth but by the desire to tell great stories, with financial success being a byproduct 3. The evolution of Disney's brand, from Mickey Mouse watches to the Mickey Mouse Club, underscores the potential of strategic branding and licensing in achieving commercial success 4.
Influencing & Networking
Building connections and influencing others are key strategies for thriving as an artist. shares the "case study strategy," where reaching out to influencers with specific examples of how their work impacted you can open doors to new opportunities 5. He emphasizes the importance of humility and continuous learning, likening the journey to that of an apprentice 6. adds that perseverance is crucial, as "a professional is an amateur who never quit," highlighting the need for resilience in the face of self-doubt and setbacks 6.