Published Jan 11, 2018

Ep. 303 - Jeff Goins: Real Artists Don't Starve

Jeff Goins, author of "Real Artists Don't Starve," discusses how artists can merge creativity with business acumen to thrive financially, emphasizing the importance of practicing publicly, strategic networking, and self-belief to accelerate growth and achieve success.
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Episode Highlights

  • Wealth Building

    challenges the myth of the starving artist by highlighting historical and modern examples of artists who have successfully built wealth. He shares the story of Michelangelo, who was worth the equivalent of $47 million at his death, emphasizing that his success was due to his strategic mindset and business acumen 1. Michelangelo's approach was not just about talent but also about charging what he was worth and investing wisely 2. This mindset is echoed in modern examples like George Lucas3.

    Michelangelo charged more than everybody else, and he invested in properties.

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    These stories illustrate that thriving artists are those who combine their creative talents with a keen understanding of business.

       

    Business Skills

    Developing business skills is crucial for artists who want to thrive financially. and Jeff discuss how successful artists like Walt Disney and Dr. Dre understood the business aspects of their industries, which allowed them to capitalize on opportunities beyond their art 4. Jeff emphasizes the importance of practicing in public and trusting in one's value, as demonstrated by John Grisham, who persisted despite initial rejections 5.

    You need to start charging for your work.

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    By honing both their craft and business acumen, artists can create sustainable careers.

       

    Ownership

    Ownership is a pivotal concept for artists aiming to control their creative and financial destinies. Jeff shares the story of Shakespeare, who took ownership of his theater company by exploiting a contractual loophole, leading to the creation of the Globe Theater 6. This act of taking control is mirrored in today's creative landscape, where artists must understand the business side to avoid being exploited and to seize opportunities 7.

    I need to take ownership of my success.

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    By adopting an ownership mentality, artists can ensure they are not just participants but leaders in their fields.