Published Sep 21, 2020

What is Innovation?

Andrew Greenstein, CEO of SF AppWorks, delves into the essence of innovation, from defining it and the processes behind it, to building diverse teams, and driving progress through continuous improvement and notable examples.
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Episode Highlights

  • Team Roles

    explains that an innovation team can be composed of various roles, even if it's just one person. He emphasizes the importance of different 'minds' such as the product mind, design mind, building mind, testing mind, selling mind, and researching mind. Each of these roles contributes uniquely to the innovation process, from generating ideas to ensuring the product's feasibility and marketability 1.

    The elements of an innovation team are whoever you have available to work on innovation, which might just be one person, might be two or three, might be a whole team.

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    Andrew also highlights the need for collaboration and understanding among team members to maximize their strengths and address their weaknesses 1.

       

    Diverse Skills

    Organizing an innovation team requires a mix of diverse skills and mindsets. Andrew stresses the importance of having both creative and analytical thinkers, as well as those who are risk-averse and those willing to take risks. This diversity helps in covering all aspects of innovation, from ideation to execution 2.

    You definitely want diversity of thought. You definitely want people that lean more creative, the people that lean more analytical, the people that are more risk averse, and the ones that are willing to try anything.

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    Even when working with clients who are not inherently innovative, Andrew's team strives to introduce innovative processes and mindsets to improve their projects 2.