Revisiting career frameworks: How Big Tech, management and IC roles have changed

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Pre-2022 Growth
Before 2022, big tech companies like Amazon, Apple, Google, and Meta were in a phase of rapid growth, often described as hypergrowth. explains that during this period, these companies focused on strengthening their core businesses while also exploring external innovations. Mergers and acquisitions were common strategies, but regulatory challenges made them less feasible over time 1. As a result, headcount became a currency, with career progression often linked to the size of one's team 1.
The growth of your level shows that you're building new skills, but there's a game everyone plays to move up the ladder.
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This environment fostered a culture where promotions and compensation were tied to team expansion and equity-driven rewards 2.
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Post-2022 Shifts
Post-2022, big tech companies shifted focus from rapid expansion to reinforcing their core businesses. notes that these companies are not in trouble but are returning to sustainable business practices, emphasizing efficiency and core stability 3. This shift has led to fewer innovation projects and a more conservative approach to hiring and compensation.
The challenge is that bigger organizations are more complex to learn, and you have to plan on staying longer to have an impact.
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The complexity of these organizations requires employees to invest more time to make a significant impact, aligning personal values with company goals 4.
