Published Aug 31, 2018
20VC: Casper Founder Philip Krim on The Right Way To Think About Marketing Channel Diversification, When To Accept Strategic Investors & How To Successfully Build Out Your Exec Team
Philip Krim, founder of Casper, reveals insights into building a global sleep brand by integrating online and offline retail experiences, forging strategic partnerships like with Target, and strategically hiring executive talent to enhance financial strategies and drive growth.