A Powerful Theory of Why the Far Right Is Thriving Across the Globe

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Societal Values
Societal values have shifted dramatically over recent decades, leading to significant cultural and political changes. explains that younger generations, growing up in more liberal and cosmopolitan environments, have different values compared to older generations, who often feel left behind by these changes 1. This generational shift has led to a rise in support for authoritarian populist parties, as many people feel their traditional values are under threat 2.
Many people felt that the things which they took for granted, the things which they regarded as important for themselves and their community and their country, those things were being lost.
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These parties often push back against social liberalism, seeking to restore traditional values in society.
Nostalgia
Nostalgia plays a crucial role in driving support for populist movements, as many people yearn for a return to perceived past stability. notes that this sense of disorientation is common among those who feel disconnected from rapid societal changes 3. Populist leaders often capitalize on this by promising to restore traditional social identities and values, appealing to those who feel their cultural status is threatened 4.
It's a fundamental change in the nature of how society works and what the attitudes and what the values are.
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This nostalgic appeal is not just about cultural issues but also encompasses economic and political promises, resonating deeply with those who feel left behind.
Political Backlash
The psychological underpinnings of political backlash are complex, involving feelings of powerlessness and cultural displacement. highlights how authoritarian populist parties exploit these feelings by opposing diversity and globalization, promising to restore national identity 5. discusses how these anxieties open up different political strategies, with some leaders effectively balancing change with reassurance 6.
There is a tendency to look back at him and read him a little bit overly literally that he didn't support gay marriage or had this or that position on immigration, but he really always paired in a very, very explicit way this excitement about change.
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This balance is crucial for politicians aiming to address both the desire for change and the fear of being left behind.
