Yaagneshwaran Ganesh - Award-Winning Marketer & Author | Modern Marketing & Giving Value
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Balancing Projects
shares his approach to balancing personal projects with his role as a marketing director. He emphasizes that his personal endeavors, such as writing books and hosting a podcast, serve as a ground for experimentation and learning, which he can then apply to his full-time job 1. Yaagneshwaran believes in embracing simplicity and appreciating the luxuries he has, which helps him maintain focus and gratitude in his busy life 2.
The things that I do as part of my personal projects, which can be my book, podcast, or speaking, are learnings I can take to my full-time work, and vice versa.
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This exchange of knowledge between his personal and professional life allows him to thrive in both areas.
Branding Strategy
Yaagneshwaran discusses his perspectives on personal branding, highlighting the importance of authenticity over superficial marketing tactics. He recounts his journey from writing fiction to publishing marketing books, driven by a desire to share his professional experiences rather than to build a personal brand 3. His initial foray into marketing began with starting his own agency during the 2008 recession, which taught him valuable lessons in business and branding 4.
I don't consider myself an expert. Can I write books? Just go give it a try. Your first book is going to be bad, but by the time you figure your things out, it will be amazing.
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This mindset of learning through doing has been pivotal in his career development.