Josh Gray from Artemis

Automation vs AI

Josh Gray, Co-Founder of Artemis, distinguishes between automation and AI, emphasizing their distinct roles in business processes. He notes that while automation is often marketed as AI, true AI integration is more complex and industry-specific. "Just because something is automated today does not mean it's AI powered," Josh explains, highlighting the importance of understanding the real capabilities of AI 1. He stresses the need for businesses to discern between genuine AI applications and mere automation to avoid falling into the hype cycle 2.

   

Creating Value with AI

Josh discusses how Artemis approaches AI as an enablement tool rather than a core product, focusing on creating substantial value for customers. He emphasizes the importance of founder-led sales in understanding customer needs and aligning AI solutions with their expectations. "We really see ourselves as an AI enablement company," Josh states, underscoring the company's commitment to leveraging AI for enhancing user experience rather than just for the sake of it 1. This approach ensures that AI is used to genuinely improve operations and customer satisfaction 3.