February 27, 2020 - My First Million with special guest Julia Cheek
Topics covered
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Episode Highlights
Branding
Navigating the complexities of branding in the healthcare sector is no small feat, as of Everlywell explains. She highlights the importance of creating a comprehensive brand experience, rather than simply white-labeling products. This involves developing a seamless user experience that integrates with third-party physician networks to deliver meaningful lab results to consumers 1.
We don't white label, we actually fully end to end construct and brand our kits.
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Julia emphasizes the significance of first-mover advantage and the power of brand marketing in establishing a strong customer base, noting Everlywell's impressive Net Promoter Score of 60 1.
Traffic Surge
Everlywell's appearance on Shark Tank led to a remarkable surge in traffic and sales, as recounts. The episode aired on a strategically advantageous date, the night before Cyber Monday, resulting in a 30-fold increase in website traffic and about a million dollars in sales over four days 2.
We got about 30 times our normal traffic... and we ended up doing about a million dollars in sales.
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Interestingly, the sales pattern was a slow burn rather than an immediate spike, a phenomenon that Lori Greiner had warned them about. This steady increase allowed Everlywell to maintain momentum without crashing their systems, showcasing their preparedness for scaling 2.