#138: How to Plan Your Promotional Calendar Like a Boss

Confidence

Anne Samoilov shares her extensive experience in launching major projects, drawing from her background in film, television, and video games. She emphasizes the importance of preparation and confidence, having managed successful launches like Marie Forleo's B-School. Anne's journey into launching began with organizing talent shows in high school, which laid the foundation for her expertise in the field 1.

I've been preparing for this since the days of planning talent shows in high school.

--- Anne Samoilov

Anne also discusses her work with entrepreneurs, helping them launch their businesses effectively. She highlights the value of having a physical planner to keep track of tasks and goals, which she plans to develop further 2.

   

Purpose

Purposeful planning is crucial for successful launches, as Anne explains the need for clarity and strategic alignment. She introduces a system of categorizing launches, focusing on promoting main offerings and affiliate programs twice a year. This structured approach helps maintain focus and ensures that each launch aligns with broader business goals 3.

You might think you need five products launching here, there, and everywhere. But I like to say, okay, I want two of one category, two of another.

--- Anne Samoilov

Anne also highlights the importance of evaluating and refining strategies, noting that many entrepreneurs overextend themselves by trying to implement too many tactics. She stresses the value of a clear plan that can be adapted over time, allowing for consistent and effective launches 4.